Price Your Crafts Right – Sell Your Crafts Fast
Thinking about selling those crafts you've been
giving away as gifts or maybe you are just running out of rooms to put them in?
Sites like Etsy.com are reporting record sales of handmade items. But craft makers
taking the initial leap into starting a home business share a burning question:
"how much should I charge for my handmade products?"
James Dillehay, author of the new book, How
to Price Crafts and Things You Make to Sell, says that the key question you
need to focus on is this: "How will people pay for products like mine?"
Dillehay’s book offers a wealth of guidance into
the proper pricing of crafts and unique personal creations. Here are some of
his best ideas on getting it right quickly:
Know Your Production Costs:
1.Identify the material
costs - know exactly what it costs you to make an item. Include
all materials, even small stuff like thread, paint, accessories, and other
items that may have cost you only pennies. Example: a handmade gift contains $4
worth of materials.
2.Determine the cost of
labor - what your time is worth to you. If your personal minimum
wage is $12 an hour, then multiply $12 times the hours it takes you to make one
piece. Example: the handcrafted gift takes one hour to make for a labor cost of
$12.
3.Identify all your
overhead costs. Cover overhead expenses like rent, utilities,
phone, etc. Look at your monthly costs and divide it by the hours you
work or the number of items you produce. Calculate a unit cost for overhead.
4.Calculate a total cost
per unit. Add the material cost, cost of labor and overhead
cost together. Example: $4 + $12 + $4 = $20. This is the minimum amount you
must recover when you sell the item, but not necessarily your asking price.
Research the Market Price:
5. Identify
similar products in the marketplace where you will be selling. Document the retail
prices. Research prices for similar items online. Visit local craft fairs or
retail stores. Talk to the owners and ask them what items like yours sell for
and what they are willing to buy them for. Note: stores will usually double or
triple their cost 5.to arrive at the retail
price.
6.Decide if you can make
a profit. If the average retail price of similar items is
higher than your minimum recovery cost, you stand to make a profit. Go ahead
and start selling.
7.Reduce your materials,
labor and overhead costs so you don’t lose money. Stop
and reconsider. Can you lower your costs? Can you make the item faster? If not,
look at alternative products to make.
8.Improve the perceived
value. Increase the perceived value of your item by improving or
enhancing any number of its core elements, packaging or the creator’s
reputation. Photography, product samples, packaging, display, location,
environmental qualities, media coverage, the creators’ qualifications and
unique accomplishments and credentials, every and any known way to add
uniqueness and quality to the product for the customer.
Don’t lower the price:
Resist lowering the price. Don’t think that
you’ll sell more because you won’t. Unique handmade products command higher
prices everywhere. People associate low prices with cheaply made items. In
fact, you may have to raise an item’s price till you find the best selling
price.
How to Price Crafts and Things You Make to Sell
James Dillehay
List $ 12.99 (trade soft cover) $4.99 (Kindle
edition)
Published by Warm Snow Publishers
Available online and from the publisher. For
more information visit www.craftsu.com
About the author
James Dillehay is a professional craft artist,
gallery owner, and author of nine books. He has been interviewed in The Wall
Street Journal Online, Yahoo Finance, The Chicago Tribune, Bottom Line
Personal, Family Circle, The Crafts Report, and many more including
Entrepreneur Radio and HGTV.
James is founder of www.Craftsu.com,
a social network where craft artists can buy and sell for free.
What People Are Saying
"There's
so much valuable information in here that I highly recommend it to any crafter
who'd like to make a profit on her wares." ~ H. Grove, Maryland, USA
"An excellent
resource . . . a well-organized book is nothing without solid information and
the book delivers here." ~ The Crafts Report
“Once I found this book I said “this is exactly
what I need!” ~ Lene Randol
“Pricing your art is an impossible task that
James Dillehay has totally solved. This book covers EVERYTHING you ever needed
to know about how to price your handmade crafts.” ~ CB Burton
“Well put together and very informative, every
crafter can benefit from this information.” ~ Michelle T.
